Roberlo, leader in the automotive repair and refinishing sector and in industrial areas, has decided to reinforce its structure on the American continent with the opening of a new subsidiary in Chile.
This new international branch of the company joins the production plant that the firm already has in Brazil and the offices in Mexico, Argentina, Peru and the United States.
Its strategy of internationalization and clear expansion has led it to open this new subsidiary which is the 13th in the world. In this way, Roberlo – present for more than 10 years in the country – has established the company's sixth subsidiary on the American continent and reinforced the presence of the firm in this region.
This new business milestone corroborates Roberlo's international expansion process, as well as its commitment to being close to our customers and users. Over recent years, Roberlo has become a clear benchmark in the vehicle repair and refinishing sector in North and South America, consolidating itself as an important actor in the market.
During this period and with the success achieved with its products, the company has clearly and firmly committed to internationalization by adapting and orientating its strategies to new markets and projects.
Specifically, the opening of this new subsidiary arises from the need to satisfy the increase in demand and from the growing potential of this market. Xavier Sagué, Managing Director of Roberlo, says: “We see a great future on the American continent and specifically in Chile. It is one of the key areas in our international expansion plan where we are growing year on year. The new subsidiary in Chile is a project of the future”, he said.
For his part, Jorge Figueroa, manager of the new Roberlo subsidiary in Chile, points out the “enormous potential” of the country, thanks to the extensive line of products adapted to any requirement of the Chilean market, as well as the latest innovations developed in the Crom Techno Center, Roberlo's R&D&I center. At the same time, together with this new opening, the firm plans to provide a better service and care to its customers from the technical, commercial, logistics and administrative points of view.
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