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Store entrance
The 22nd of September Roberlo Argentina opened in Buenos Aires the first exclusive store of automotive called Roberlo Color Center.
This store belongs to the distributor Jorge Newbery of Palamos, which since 2005 sells Roberlo products at this location.
This store is the first of its kind in the region and is part of an ambitious project that plans to open more stores not only in Buenos Aires but also in the interior of the country.
The efforts of Palamos and Roberlo finally results in a strong presence of the new brand image as well as a conceptual shift in the future of distribution in Latin America.
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