Thanks to the latest recordings of our products, in addition to those made in previous years, in 2016 we have managed to have more than 130,000 views on our YouTube channel.
The most viewed videos during this period have been Multyfiller Express, Kronox 610 and Silver Light; and the countries where most views have taken place have been, in this order, Spain, Mexico and the United States.
There is no doubt that the video format is one of the best tools to inform and give product training to all users of our brand, and we will continue to make the most of this communication channel.
We would also like to point out that over 400 people have already subscribed to our channel, which means that they will be the first to see the new videos that we make. If you would like to receive the latest Roberlo news, go ahead and sign up to Roberlo TV.
New product videos
At Automechanika Frankfurt 2016 we presented the latest videos made for three of our products: Vital putty, Kronox 610 clear coat and Superior 150 HS clear coat.
The first two are new items in the range that position us, once again, as an innovator in our industry. Meanwhile, the Superior 150 HS clear coat is one of Roberlo’s best-selling products given its broad appeal in a number of markets.
In these videos the main features of each product are communicated in a quick and entertaining way.
The videos were shot in July at our headquarters and at the Girona Mercedes dealership, and a large number of colleagues from different departments such as R&D&I, technical, commercial, marketing, etc., took part.
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